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Research papers

High-tech to enhance high touch

This presentation discusses the way new developments in audio capture and editing technology can enhance the utility of qualitative research for the moderator and clients. Specifically, the presenters employed the Interclipper (R) software program to...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Judith Langer, Jon Last
November 5, 2003
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Citation

Langer and Last (2003a, November 05). High-tech to enhance high touch. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/high-tech-to-enhance-high-touch